Qurate Retail Group (QRTEA) –– the parent company of QVC and HSN –– beat fourth quarter earnings estimates on both the top and bottom lines. However, in a swiftly changing digital age, Qurate Retail, Inc. CEO David Rawlinson joins Yahoo Finance Live to discuss the company's ambition to "make retail human again". Rawlinson observes that retail is at "a really special moment," with two main players: in-store retailers and online e-commerce. However, he notes that what distinguishes Qurate is its aim of "connecting humans to other humans" around products. As Qurate emphasizes restoring this bond, the company is seeing "real momentum" in its approach. Rawlinson mentions Qurate has taken steps to attract Gen-Z, yet characterizes the company's "core customer" as a woman of 30 or older, engaged in her community and with "extraordinary amounts of discretionary time and extraordinary amounts of discretionary income." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Angel Smith

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