Secondary markets for trading points will provide access for people who want to reduce or increase exposure to points but are unable to do so, and improve price discovery, said Rumpel Labs CEO Kenton Prescott. Rumpel Labs, a startup that builds tokenization infrastructure for loyalty points, distributed by many decentralized finance (DeFi) and Web3 projects, has emerged from stealth with backing from some big-names in the venture capital arena, like Dragonfly and Variant. Dishing out loyalty points to incentivize user behavior and reward early adopters, often with a promise of airdropped tokens, has become a go-to strategy in the crypto space in recent years.
