After all, high-profile buying could be interpreted as a tailwind for higher prices. With those dynamics in mind, let's break down who's buying it right now and why it could be an important factor in the coin's performance over the coming years. Strategy (NASDAQ: MSTR), which was originally a software business known as MicroStrategy but now claims to be a Bitcoin treasury, just purchased $555.8 million of Bitcoin in the week of April 14 through April 20, bolstering its smaller purchase of $285.5 million during the week ending on April 14.