As the Hollywood strikes continue, celebrities have been turning to video message platform Cameo as a way to make money. Over 2,500 celebrities have joined or reactivated their accounts since July 14th, according to Cameo. “A few months before the strike, we actually struck a first-of-its-kind partnership, where the earnings that talent make from Cameo for business, actually accrue to their pension and healthcare benefits,” Cameo CEO Steven Galanis tells Yahoo Finance Live. “This has been really huge for” talent “to be able to come back to the Cameo platform, engage with their fans, and, you know, earn a living,” Galanis says. “Cameo has really become like a public utility in Hollywood. We’re there in the good times, we’re there in the bad times, and, you know, it really is a platform that matters,” Galanis adds.