The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. In August 2022, this old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers known as New York Nico, popped in for a traditional Coke float – Coke syrup, soda water and ice cream. “The next day (after the video was posted), the lines started forming at 8 in the morning,” John Philis, the diner’s third-generation co-owner, recalls with amazement.