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Meta sees AI changing advertising 'in a big way'

AI is all the buzz—and the world of advertising does not appear to be an exception. Meta has high hopes for the role of artificial intelligence in advertising, with CEO Mark Zuckerberg saying on a recent earnings call that “AI is going to change advertising in a big way.” Meta Head of Global Business Nicola Mendelsohn joins Yahoo Finance Live at the World Economic Forum in Davos, Switzerland to discuss the incorporation of AI in advertising and how the company is leveraging AI for advertisers. Mendelsohn states that current AI tools in its Meta Advantage suite have assisted in “really significant growth for advertisers" who have seen “better targeting and better performance.” Mendelsohn sees a “cautious optimism” from advertisers who utilized internet advertising less in 2023. According to Mendelsohn, access to tools are not limited to size, noting: “It’s always been about the democratization of digital marketing,” with companies of all sizes utilizing features such as reels for advertising.With the upcoming presidential election, Mendelsohn states the company is “constantly working out what our [Meta’s] playbook is,” in terms of political advertising regulations—not just in the US but globally. It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, where our team is speaking to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Editor's note: This article was written by Eyek Ntekim.


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Economic expectations for 2024: Davos Highlights

Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland continues as Yahoo Finance sat down with top leaders to discuss the economic outlook for 2024. Here are some of the highlights. Bank of America CEO Brian Moynihan (00:00:03) Bank of America CEO Brian Moynihan (BAC) explains why he thinks we will see a soft landing. “What a soft landing is, you don’t go negative in GDP growth on a quarterly basis… So now [our team’s] basic view is we drop from the growth rate in the third quarter 4 plus, down to 1 percent annualized GDP growth for the first three quarters. That is a soft landing. It didn’t go negative, but it landed and got near zero… That’s the prediction… And that’s largely due to the consumer,” Moynihan says. Guggenheim Partners Investment Management CIO & Managing Partner Anne Walsh (00:00:43) Guggenheim Partners Investment Management CIO and Managing Partner Anne Walsh discusses why she believes we will see “a mild recession.” “We’ve seen the yield curve being inverted for 300 plus days is a precursor to recession historically. And our view is, is that we are going to see a mild recession… just a good old-fashioned slowdown in business,” Walsh explains. “We’re just a little bit more concerned that the economy will slow down more than that soft landing view.” Walsh adds that she thinks of “the economy as almost two economies now.” “There’s the big companies, the big market participants, they all seem to be doing pretty well. They’re coming into this slowdown cycle with a tailwind... However, the small and midsize businesses in the U.S.,” Walsh explains, “that’s a different story. They’re going to be having to refinance as a refinancing wall in coming with commercial industrial loans, particularly in small and midsize banks.” Stifel Financial CEO Ron Kruszewski (00:02:02) Stifel Financial CEO Ron Kruszewski (SF) discusses expectations for rate cuts from the Federal Reserve in 2024. “The Fed will cut less than the market thinks and not as soon as the market thinks,” Kruszewski notes. “The definition of a soft landing would be that the Fed could cut while the economy’s strong. But the reason I tapped those expectations down a little bit, is that the Fed really was concerned about inflation… And I don’t see the Fed just saying ‘oh we’ve solved the problem’ by March.” Kruszewski adds that “a hard landing starts with a soft landing.” Harvard University Professor of Economics Kenneth Rogoff (00:02:47) Kenneth Rogoff, Maurits C. Boas Chair of International Economics at Harvard University, explains why “the Fed just doesn’t know what it’s looking for.” The Federal Reserve “wants to find a path of interests rates so that inflation’s stable. They don’t know what it is and they’re going to feel it out,” Rogoff says.


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Honeywell CEO on path to becoming 'growth-oriented company'

Speaking to Yahoo Finance's Julie Hyman and Brian Sozzi at the World Economic Forum in Davos, Switzerland, Honeywell (HON) CEO Vimal Kapur is eyeing the conglomerate's "next chapter" focused on prioritizing growth across the company in 2024. Central to Honeywell's growth strategy, Kapur says there are three macro drivers that "have a huge impact on all of us in our daily life": aviation, automation, and the broader energy transition. While targeting 4-7% annual growth, Kapur notes near-term headwinds still constraining aerospace include supply chain disruptions, which aren't reflective across the entire economy. However, he envisions substantial growth long-term from "electrification" in the aerospace industry. Kapur cits recent moves, like acquiring Carrier Global's (CARR) securities unit, are directly building on existing strengths, generating revenue and margin upside, calling it "an extension" of Honeywell's current business model. In closing, Kapur emphasizes Honeywell's transformation into "a growth-oriented company," reallocating toward key secular trends including automation and sustainable tech. It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Watch this full episode of Yahoo Finance Live here. Editor's note: This article was written by Angel Smith.


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'Every hard landing starts with a soft landing': Stifel CEO

Yahoo Finance Live checks in with Stifel Financial CEO Ron Kruszewski (SF) at the World Economic Forum in Davos, Switzerland to discuss his outlook for the US economy and the potential for a Federal Reserve pivot. While some investors expect rate cuts as soon as March, Kruszewski believes, "the Fed will cut less than the market thinks and not as soon as the market thinks." With inflation still a paramount concern, he believes the Fed won't suddenly declare "‘we’ve solved the problem’" after one lower inflation release. Though recent data has some optimistic the US will see a soft landing, Kruszewski cautions "there's so many variables we don't know" - especially given that global geopolitical events could upend stability. Case in point, he flags concerns about fraying economic partnerships like the Bretton Woods trade system. If coordination unravels and countries "throw sand in the gears", it may impact prices and trade, reversing promising inflation progress, he explains. While "everything is set up" for steady growth on paper, Kruszewski notes too much doubt persists whether from Fed missteps or external shocks. It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Watch this full episode of Yahoo Finance Live here. Editor's note: This article was written by Angel Smith


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Adena Friedman on fraud, AI, and more: Yahoo Finance at Davos

A report was recently released by Nasdaq on the state of the world's financial system, detailing financial fraud and various other activities. Nasdaq (NDAQ) CEO and President Adena Friedman joins Yahoo Finance's Julie Hyman and Brian Sozzi from the World Economic Forum in Davos, Switzerland to discuss the report, spot Bitcoin ETFs, outlook for Nasdaq, AI, and more. Financial fraud (00:00:00) "If you look at the problem that we're dealing with, we're dealing with money laundering and financial fraud. And it is a $3 trillion problem in terms of money that's laundering through the system and about a $500 billion issue with fraud. Those are just staggering statistics," Friedman said. "And then what we did was we broke it down into different types of money laundering activities, whether that's human trafficking or terrorist activity. And then in fraud you look at things like romance scams versus elderly abuse. And so you see these different human tragedies kind of playing out in the data. And that's one of the things that we try to do is bring the data and the analytics as to how big this problem was." Spot Bitcoin ETFs (00:04:16) "I don't think spot ETFs for crypto, for bitcoin necessarily is going to create any sort of new challenges. I think what that's saying is really more that the evolution of the crypto market, and particularly the Bitcoin market, is such that the underlying price formation is to the level that the SEC is willing to allow retail investors to invest in a security that's a layer on top of Bitcoin, right? They don't actually have to invest in Bitcoin itself," Friedman explained. "They can invest in a security that's in a regulated market that allows them to express their views on the future of Bitcoin prices, but they don't actually have to buy the Bitcoin themselves. There's still a lot of friction, I think, in the system around actual buying and selling of Bitcoin, but I also would say that it does make that asset class more accessible to retail. So the need for investor protection is as strong as it always has been." Company outlook (00:05:48) "We really have transformed to be a global technology company that serves the financial system. And of course, our markets are our foundation and they're extremely technologically driven, right? They're very advanced technology in itself. In fact, we have our first SEC approved AI order type that we're launching this quarter," Friedman said. "So what does that mean? It means that it's an order type that factors in like about 150 different factors every second to determine the ... speed at which certain orders should be executed to maximize the fill rate. It's a very esoteric rule, I mean an order type, but it shows that innovation is very, very alive inside the markets." AI (00:07:00) "I think that, well, we hope they (AI companies) come to market via Nasdaq. I do think that AI driven companies, AI enabled companies and AI companies themselves, those companies that can really help transform business. I think that those are the types of companies you'll see more and more of coming out to the public markets," Friedman said. "Very exciting time, I have to say, because every company can benefit from this next generation of technology. I think you can look at every industry and gen AI has applicability. So companies that help unlock that potential are going to be, I think, companies that a lot of investors are looking at." It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Editor's note: This article was written by Zach Faulds.


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Bill Gates on climate change: First on Yahoo Finance at Davos

The Bill and Melinda Gates Foundation focuses closely on climate challenges, and 2024 will be a pivotal year for climate change. Former Microsoft (MSFT) President and CEO Bill Gates joins Yahoo Finance's Julie Hyman and Brian Sozzi from the World Economic Forum in Davos, Switzerland to discuss climate challenges and the impact that the 2024 election could have on climate change in the United States. 2024 election and climate impact (00:00:00) "I'm a huge believer in more generosity to poor countries, to help them with their climate challenges," Gates said. "The U.S. government is the biggest player, and getting the group in that maintains generosity, spends that money well for health challenges and climate challenges. I hope we achieve that." Collaboration with current administration (00:01:13) "In both health and climate, they've been very engaged. I'm one voter, you might guess how I'm going to vote, but we've been able to work with every administration," Gates explained. "It's human charity, it's caring, it's creating a stable world. So hopefully we can make the case no matter who's elected." Inflation Reduction Act (00:01:46) "The IRA has helped these early stage companies that my group called Breakthrough Energy has funded over a hundred of those companies," Gates said. "And I'd say about 30 of them are able to go build pilot plants aggressively, because with the tax credit, they get bootstrap." It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Editor's note: This article was written by Zach Faulds.


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