The Super Bowl is just over two weeks away and brands have already paid out millions to have their commercials and ads featured in "the big game." Michigan Marketing Professor Marcus Collins expands upon the cultural significance of iconic ads even when they "don't turn into commerce right away," listing off cultural relevance and talent recruitment as key drivers for companies. "Advertising through the Super Bowl, they are signals of what is culturally relevant today because good advertising actually acts as cultural product, actually acts as cultural production," the For The Culture author says. "They're not just talking about the value proposition, but they are signaling what's normal for people like us — so expect a lot of celebrities... music... expect a lot of fun." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Luke Carberry Mogan.

The Meme Ai price pumped 10% in the last 24 hours, reaching $0.0023 as of 6 AM EST on trading volume that skyrocketed 1,900% to [...]

Web3 developer Find Satoshi Lab's latest project launch, a video game called Gas Hero, has generated about $90 million in NFT trading since it …

Find Satoshi Lab has been working for months to promote its latest project, a web3 video game called Gas Hero.

Ronin continues its recent rise amid Pixels game hype, while Beam and Immutable are bouncing back after a rough few weeks.

Ethereum (ETH) Jumps 11.4%, Here's How Whales Are Changing Game

Ripple CTO David Schwartz's revelation on AMM amendment sparks anticipation for game-changing shift in XRP Ledger ecosystem

Ripple CTO David Schwartz's revelation on AMM amendment sparks anticipation for game-changing shift in XRP Ledger ecosystem

The "Pokémon with guns" game is an enormous hit. Here's a look at the bug fixes and new modes and features coming to Palworld.

A developer named Mini Doge announced that he launched the 1993 game DOOM on the Dogecoin blockchain

The Ordinals technology native to the Dogecoin blockchain is allowing developers to bring utility to the meme token’s network.

The Ethereum price is down 5% in the last 24 hours to trade for $2,222 as of 1:10 a.m. EST time, with trading volume rising [...]

The classic 1993 first-person shooter game DOOM is now permanently inscribed on the Dogecoin blockchain. This has been made possible by a new protocol allowing developers to store large amounts of data directly on a blockchain network. Celebrating its 30th anniversary, DOOM’s dep...

The play-and-own mobile gaming platform GAMEE suffered a security breach in its GMEE token contracts on the Polygon network. The exploit resulted in the theft of 600 million GMEE tokens, worth around $14 million. As the crypto community awaits further developments, GAMEE has prov...

Yield Guild Games (YGG) has formed a strategic partnership with Iskra, a prominent web3 gaming hub. This collaboration, signified by an MOU, aims to integrate YGG’s questing systems into […] The post Yield Guild Games (YGG) And Iskra Forge Web3 Gaming Alliance appeared first on B...

Exciting times ahead as AetherGames gears up for its TGE in Feb 2024! A new chapter in innovative gaming is on the horizon. #AetherGames #GamingInnovation #TGE2024 Read More The post AetherGames TGE Set for February 2024 appeared first on Crypto News Land.

It's "Pokémon with guns" and it's the hottest thing in gaming right now. Why Palworld is the video game equivalent of a crypto vampire attack.

The mobile gaming studio has allied with Immatble to launch multiple titles on Immutable zkEVM in 2024. The post Endless Clouds Chooses Immutable to Launch Its First Blockchain Games appeared first on NFTgators .

The Myro price has plunged 25% in the last 24 hours to trade at $0.166 as of 04:40 a.m. EST, with its trading volume climbing [...]

Tencent's Riot Games (TCEHY, 0700.HK) announced it will lay off 11% of its staff, about 530 employees. The company joins a list of tech companies that have announced layoffs, bringing the total number to just short of 11,000 in 2024, according to Layoffs.fyi. Layoffs.fyi Creator Roger Lee joins Yahoo Finance to give insight into the recent round of layoffs in the tech sector and what it could mean for the broader labor market. "A lot of the recent layoffs are still about tech companies trying to overcorrect for their overhiring during the pandemic," Lee says. "Given that the high interest rate environment and the tech downturn have both lasted longer than initially expected, companies like Amazon (AMZN) and Google (GOOG, GOOGL) are finding that maybe they didn't cut enough people in last year's large rounds of layoffs so they're going back to the well and continuing to implement smaller, targeted additional layoffs." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino

Social gaming platform Gamee saw 600 million of its tokens liquidated overnight, plunging GMEE’s price. Here's what we know so far.

Experts said newcomers in the bitcoin investing game could be enticed by Grayscale, the incumbent with a huge lead.

What if your gaming coins could buy you more than just a fantasy sword or an imaginary mansion? As the practical uses of cryptocurrency continue to expand daily, the world of online casinos is about to experience a paradigm shift, and leading this revolution is Bitcoingames.com. ...

This riff on the classic Snake game runs on Base and uses the TOWER token, letting players earn crypto as they create longer cat-snakes.

Loopify’s studio will launch Treeverse and Capsule Heroes on Immutable’s zkEVM blockchain.

In a mysterious development, someone has airdropped 21,000 digital inscriptions, known as RSICs, to the Bitcoin Ordinals community as part of a Bitcoin game promotion. The message on one of the inscriptions suggests a “technological arms race” related to securing a bag of runes h...

Tencent (TCEHY, 0700.HK) — the parent company of social media app TikTok — shares are trading higher after announcing layoffs at video game developer Riot Games, joining the ranks of companies rolling out job cuts in 2024. Yahoo Finance Markets Reporter Josh Schafer cites Goldman Sachs' latest jobless claims analysis and what recent labor market trends could mean for the Federal Reserve's dual mandate. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Luke Carberry Mogan.

Someone has airdropped 21,000 digital inscriptions, known as RSICs, to the Bitcoin Ordinals community as part of a game promotion.