In August, the crypto news website Web3 Is Going Just Great published a post about the arrest of Roman Ziemian, the founder of crypto trading platform FutureNet, which is alleged to have defrauded victims out of a combined $21 million. For the news site's administrator, Molly White, a software engineer and one of the world’s fiercest critics of the crypto industry, that was a routine post. On October 18, a person who did not identify themselves but claimed to run a “reputation management company” that cleans up “clients image over the internet,” asked White to remove her X post about FutureNet and Ziemian, “which is about my client.”